GALENIC 2023

Illustration: Sasha Ignatiadou

Agency: Ampersand Globe

Client: Galénic

Product: Galénic Couture Products

Art Direction: Malherbe

Production & Post-production: Anthony Braga

 

CREATIVE PROCESS

Working on the Christmas packaging for Galenic, I was inspired by the most magical and wonderful holiday of the year. 

I imagined Christmas in one of the most beautiful cities in the world - Paris. It was important for me to convey the triumph, 

fun, beauty and at the same time reflect the stylish, shimmering atmosphere of France.

The whole composition is based on traditional Christmas plants such as holly, Poinsettia, Douglas fir, Mistletoe, 

Norway spruce, Cedar, Juniper, Winterberry Holly, which, combined with bright lights and sparkles, creates a clear holiday association.